Berkshire Stories

Why #R3SET Now

We are at a critical crossroads

 and our future is in serious question.

‘PAY TO PLAY’
“Corporations now spend more money lobbying Congress than taxpayers spend funding Congress.” – VOX

AMERICAN FREEDOM”
“Prison rates in the US are the world’s highest.” – BBC NEWS

Our world has…

The truth is, we spent too long going through routines, not looking for real solutions.

STATE OF U.S. HEALTHCARE’
“U.S. health spending per capita (including public and private spending) is higher than it is anywhere else in the world, and yet, the country lags behind other nations in several aspects such as life expectancy and health insurance coverage.” – Statista.com

‘WEALTH LANDSLIDE’
“America’s wealth gap is bigger than ever. The median upper-income family now holds 75 times the wealth of the median low-income family, according to an analysis of the data by the Pew Research Center. In 2007, top earners were worth 40 times as much. In 1989, the multiple was 28.” – CNN MONEY

“The divisions between Republicans and Democrats on fundamental political values – on government, race, immigration, national security, environmental protection and other areas – reached record levels during Barack Obama’s presidency. In Donald Trump’s first year as president, these gaps have grown even larger.” – PEW RESEARCH CENTER

State of U.S. Healthcare

“U.S. health spending per capita (including public and private spending) is higher than it is anywhere else in the world, and yet, the country lags behind other nations in several aspects such as life expectancy and health insurance coverage.”

– STATISTA.COM

Growing Political Polarization

“The divisions between Republicans and Democrats on fundamental political values – on government, race, immigration, national security, environmental protection and other areas – reached record levels during Barack Obama’s presidency. In Donald Trump’s first year as president, these gaps have grown even larger.” – PEW RESEARCH CENTER

Wealth Landslide 

” America’s wealth gap is bigger than ever. The median upper-income family now holds 75 times the wealth of the median low-income family, according to an analysis of the data by the Pew Research Center. In 2007, top earners were worth 40 times as much. In 1989, the multiple was 28.” – CNN MONEY

“Corporations now spend more money lobbying Congress than taxpayers spend funding Congress.” – VOX

We got trapped by insecurity and fear, secretly thinking that to prosper meant stepping over each other on the way up.

1 billion children worldwide are living in poverty. According to UNICEF, 22,000 children die each day due to poverty.” – DOSOMETHING.ORG

‘WHOSE IN CONTROL: TECHNOLOGY OR PEOPLE?’
A new Nielsen Company audience report reveals that adults in the United States devoted about 10 hours and 39 minutes each day to consuming media during the first quarter of this year.

‘THE “ATTENTION ECONOMY”’
“What began as a race to monetize our attention is now eroding the pillars of our society: mental health, democracy, social relationships, and our children.

These are not neutral products. They are part of a system designed to addict us.” –  TIMEWELLSPENT.IO

The “Attention Economy”

“What began as a race to monetize our attention is now eroding the pillars of our society: mental health, democracy, social relationships, and our children.

These are not neutral products. They are part of a system designed to addict us.” –  TIMEWELLSPENT.IO

Who’s In Charge. You or Technology?

A new Nielsen Company audience report reveals that adults in the United States devoted about 10 hours and 39 minutes each day to consuming media during the first quarter of this year.

The West Forgets…

1 billion children worldwide are living in poverty. According to UNICEF, 22,000 children die each day due to poverty.” – DOSOMETHING.ORG

“Prison rates in the US are the world’s highest.” – BBC NEWS

We let our passions pass us by, hoping that something would crash into our lives and change our fate; never looking inside to scratch that subtle itch, that things just aren’t as good as they might be; never acknowledging the question,

“THE SHIFT

Every day,  people are taking back their power, and you can too.

Just invest your time, your attention, and your money into yourself, your community and your beliefs.

That’s where real change comes from. That’s how we R3SET.

Economic Power

Wealth transfer to Millennials by 2020

‘$7,000,000,000,000’

“With the economy as their battle, technology as their arsenal, and creativity as their rallying cry, Millennials’ ultimate victory will be, we have absolutely no doubt, quite something to celebrate.”

– Nick Shore, Senior Vice President of MTV Insight and Innovations

Creative Power

CEOS globally identified “Creativity” as the number 1 factor most critical to future success

‘1,500’

When asked “what word best defines the DNA of your generation?” the number one response was “Creative” and number two “Self-expressive.” A full 70% of Millennials in the study agreed “Creativity will save us!”

– MTV

Political Power

Population Power

‘80,000,000’

“The core of Sanders’ supporters have made it clear that what they want in 2016 isn’t just “change” — but a radical transformation. His voters wants a new system – where billionaires can’t buy elections, where big banks aren’t “too big to fail,” and where a living wage and universal-health care are fundamental human rights. They want change because they believe America is rigged for the wealthy.”

– The Inquirer 

Buying Power

Millennial Annual Buying Power

‘$200,000,000,000’

“Brands often want to randomly pick a cause even if they don’t truly believe in it. Millennials will see right through that, said School CEO Max Lenderman.

– American Marketing Association

 

Purpose Power

Of Millennials willing to pay more for sustainable products

‘73%’

“Millennials prefer to do business with corporations and brands with pro-social messages, sustainable manufacturing methods and ethical business standards.”

– Forbes

Media Power

“Media’s Power to Inspire Change is Unmatched”

“While these Millennials may seem like an usual species to many marketers, they might be easier to reach than one would think. In order to capture their attention, brands should try to stay away from marketing at them but rather market with them. They are willing to work with brands if brands are willing to work with them.”

– Timezone International Agency

“Every moment of every day you have a choice. and every moment of every day you have a voice. That’s power… How will you use that power?”
– Jason Garman, Tedx TeAro

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